Question 1

You are planning an integration of Salesforce.com and Responsys. You navigate to the AccountAdministration screen to configure the access to Salesforce.com, but the configuration options arenot available.What is the reason for this?

Options :

A : You need to work with Salesforce.com technical resources to configure the gateway to Responsysfrom within the Salesforce.com application.

B : You need to create a new user specifically for Responsys from within the Salesforce.comapplication.

C : Responsys Customer Support must first enable the Salesforce integration functionality before theAccount Administrator can configure the access between Salesforce.com and Responsys.

D : You must first create a new Salesforce Connect job to enable the automated data feed betweenthe Salesforce.com and Responsys contacts lists.

Answer: C

Question 2

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 3

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You wantto see how Responsys will render this code.What should you do to see this?

Options :

A : Click the Preview button, which has the eye icon on it.

B : Select Workbook > Test.

C : Click the Render button.

D : Click the Version Test button.

Answer: A

Question 4

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A : Create a Proof List with their email addresses and then use the Seed List feature in the CampaignWorkbook.

B : Export the campaign from Message Designer, then copy and paste the source HTML in an email tosend to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of theCampaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 5

You are designing a program that requires the use of a value that is not stored in the Responsys datamodel and is only temporarily required for use in the program.What could you use to fulfill this requirement?

Options :

A : Temporary Value Variable

B : Get Data Variable

C : ORA Variable

D : Custom SQL Variable

E : Entry Tracking Variable

Answer: D

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