Question 1

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

Options :

A : Return on engagement

B : Follower sentiment

C : Customer loyalty

D : Return on investment

Answer: A

Question 2

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

Options :

A : Compare the advertising rates of multiple platforms and choose the least expensive one

B : Identify the most common characteristics of their followers and select the platform that best targets them.

C : Select the best possible graphic designer to create eye-catching, compelling advertisements.

D : Consolidate the multiple platforms, by migrating users into one network.

Answer: C

Question 3

In order to be considered as part of a brand's primary audience, a persona must be:

Options :

A : someone who is interested in the product, needs the product and is able to afford the product

B : a returning customer who shares the product with other users and who regularly interacts with your brand.

C : considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

D : someone who is interested in the product, wants to share the product with more users and is able to afford the product.

Answer: A

Question 4

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

Options :

A : Define strategies, implement; monitor and adjust; listen and analyze

B : Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C : Implement, monitor and adjust, listen and analyze.

D : Implement, monitor and adjust.

Answer: B

Question 5

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

Options :

A : Development of a persona.

B : A social media audit and a list of social media goals.

C : Analysis of current user demographic segmentation.

D : A social media audit.

Answer: B

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