Question 1

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options :

A : Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B : In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

C : An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

D : An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

Question 2

You built a seed group with three records to test combinations of data during campaign proof testing.All fields required for personalization are populated with test datA. But when you try to preview orproof launch a promotional email campaign, an error message states that the proof list is empty.Why is this happening?

Options :

A : You must have missed populating some of the fields being used for personalization in the records.Check the data in the seed group for completeness.

B : The seed group is corrupted. You must delete and re-create the seed group with the test datadesired.

C : You can only launch emails to a seed list; you cannot preview or send a proof launch to the seedlist records.

D : When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out,Responsys will suppress displaying personalization in preview mode or sending emails to thosecontacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

Answer: A

Question 3

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 4

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 5

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

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