Question 1

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 2

You are designing a program that requires the use of a value that is not stored in the Responsys datamodel and is only temporarily required for use in the program.What could you use to fulfill this requirement?

Options :

A : Temporary Value Variable

B : Get Data Variable

C : ORA Variable

D : Custom SQL Variable

E : Entry Tracking Variable

Answer: D

Question 3

You have a requirement to create a program that allows for the same RIID_ to have multipleenactments in it, each with a unique enactment value.What should you use to accomplish this?

Options :

A : This is not possible, because RIID_ is the only variable that can be used as an identifier for aprogram.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 4

An SSH2 key pair can be created to be used for authentication to establish a secure connectionbetween your server and the Oracle file server.Which key from the client key pair must you send to Responsys?

Options :

A : Private

B : Public

C : Secure

D : Master

Answer: B

Question 5

There was an issue with the Event Data Feed export because its output was comma delimited, butthe requirement was for it to be tab delimited.Where should you configure this specification?

Options :

A : In the Connect Event Data Export configuration, in the Target Field section, select the "Fields aredelimited by" option.

B : In the export wizards, under the Source section, select the option "Comma delimited".

C : In the Account Administration screen, there is a section "Accepted Delimiters". Change this defaultto tab.

D : In the Account Administration screen, there is a section "Fields are delimited by", Change thisdefault to tab.

Answer: A

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