Question 1

Your client would like to hold contacts until they open an email, and then send another follow-up immediatelyafter they open it. If the contacts do not open the email, they would like to wait two weeks and then send themto a different campaign.How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)

Options :

A : Hold all contracts in a two-week step and then determine which action should occur next with a decision step of “Did contacts open email?”.

B : Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.

C : Send all Contacts to the email step and use Scheduling settings to determine when to send the email.

D : Add an evaluation period on the decision step of “Did contacts open email?” with an evaluation period of two weeks.

Answer: D

Question 2

Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choosethree.)

Options :

A : the contact’s Job Role contact field with the value listed in the Role field of a linked custom object record

B : the contract’s Job Role contact field with the value listed within the contact’s Title field

C : the contract’s Job Role contact field with the value matched to the Contact’s Title field within a lookup table

D : the contact’s Job Role contact field with a static value based on the value within their Title field

Answer: A,B,C

Question 3

Which three Segments are possible to build? (Choose three.)

Options :

A : all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1

B : all contacts from an event from three years ago

C : all contacts with an invalid email address that are part of the Account for ACME Corporation

D : all contacts who registered for an event in the past 90 days

E : all contacts that have successfully completed the “Update Contacts” CRM action step in the last day

Answer: A,C,D

Question 4

You have a large list of opt-out requests that were collected via the corporate website before Eloqua wasimplemented.Why is it important to upload those contacts using the import purpose of “Unsubscribe”? (Choose the bestanswer.)

Options :

A : to ensure the email addresses are in the Unsubscribe table, but not in the Contact table

B : to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails

C : to ensure the email addresses are added to the Excluded Domains

D : to ensure the email addresses are added to the Master Exclude

Answer: A

Question 5

What occurs after a campaign reaches its end date? (Choose the best answer.)

Options :

A : The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.

B : The campaign continues to flow contacts through until it is manually deactivated by a user.

C : The campaign becomes read-only, and campaign activity is no longer tracked.

D : The campaign becomes read-only, and campaign activity is tracked for another 12 months.

Answer: D

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