Question 1

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

Options :

A : Average revenue per click-through decreases

B : Average orders per checkout decreases

C : Average revenue per order increases

Answer: B

Question 2

The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal. Which Visualization should be used for this report?

Options :

A : Treemap

B : Bullet

C : Scatter

Answer: B

Question 3

An analyst create a workspace based on two separate segments: A) A Product type = electronics B) Marketing channel =affiliate As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel over the past 90 days. Which segment should the analyst create to fulfill these requirements?

Options :

A : A new segment to include segment A OR B. Then within 90 days the orders event count is greater than "0".

B :

A new segment to include segment A AND B. Then within 90 days the orders event count is greater than "0". Product type = electronics

C : A new segment to include segment A. Then within 90 days the orders event count is greater than "0".

D :

A new segment to include segment B. Then within 90 days the orders event count is greater than "0". Marketing channel = affiliate

Answer: B

Question 4

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the

"Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is

correct?

Options :

A : The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B : The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C : Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer: C

Question 5

A curator wants a user to choose from a list of Segments or the Segments to be visible to the user of a Mobile Scorecard.

Options :

A : Apply Segments at the Tile Level

B : Apply Segments at the Scorecard level

C : Curate Segments into the Segment Filter

Answer: C

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