Question 1

In the Solution Design Reference (SDR) document, variable “Category” is assigned as “prop2” and is set on a product page with value “Shoes”. It is then set in this sequence: “Shopping Cart” in the “View cart” page “Order summary” on the “Order summary” page, “Order Completion” on the “Order Completion” page where the Purchase Event is set.

Options :

A : Shoes

B : Confirmation

C : Order Completion

Answer: C

Question 2

An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Date requirements are as follows: • Must include multiple fields including Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID • Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page Views • Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data • Must be able to be imported into another set of data Which method of reporting in Adobe Analytics meets these requirements?

Options :

A : Adobe Data Warehouse

B : Adobe Data Feed

C : Adobe Analytics Workspace

Answer: B

Question 3

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

Options :

A : Average revenue per click-through decreases

B : Average orders per checkout decreases

C : Average revenue per order increases

Answer: B

Question 4

In the fallout Visualization which type of components can be added as checkpoints?

Options :

A : Dimension values using an AND statement

B : Dimension Values using an OR statement

C : Dimension values using a THEHN statements

D : Dimension values using a Logic Group statement

Answer: C

Question 5

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the

"Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is

correct?

Options :

A : The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B : The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C : Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer: C

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