Question 1

A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population. What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?

Options :

A : indicators/@recipientClickRatio

B : indicators/@amount

C : indicators/@estimatedRecipientOpenRatio

D : indicators/(©reactivity

Answer: C

Question 2

During the analysis of the campaign results, the delivery was sent to a population that was less than the target population in the workflow.

Where would the business practitioner check the cause of the difference in population contacted versus population targeted? (Choose two.)

Options :

A : Delivery tracking

B : Delivery errors

C : Delivery exclusions

D : Delivery summary

E : Delivery causes of exclusions

Answer: C,E

Question 3

A new sample file is needed for a data loading process with a new layout.

You have clicked auto detect format. What step you should take?

Options :

A : Load a file from your local machine to test the format

B : Verify the file format, specifically date formats that need to be set correctly

C : You can move forward, auto detect formats the file properly

D : You should create a new data loading process and leave the original intact for future use

Answer: B

Question 4

Which functionality enables a business practitioner to display different variations of content to the recipients

of the email delivery according to a predefined condition configured in the expression editor?

Options :

A : Content blocks

B : Dynamic content

C : Visibility condition

Answer: B

Question 5

A customer wants to trigger an email on a specified frequency based on the customer journey. Given that the customer wants the delivery statistics consolidated, what kind of email delivery should the business practitioner configure in this scenario?

Options :

A : Recurring delivery with email content pulled from the delivery template

B : Continuous delivery with email content pulled from the delivery template

C : Continuous delivery with email content configured in the email delivery activity

D : Recurring delivery with email content configured in the email delivery activity

Answer: B

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