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Question 1

During the analysis of the campaign results, the delivery was sent to a population that was less than the target population in the workflow.

Where would the business practitioner check the cause of the difference in population contacted versus population targeted? (Choose two.)

Options :

A : Delivery tracking

B : Delivery errors

C : Delivery exclusions

D : Delivery summary

E : Delivery causes of exclusions

Answer: C,E

Question 2

Which workflow activity should be used to export data?

Options :

A : Data extraction

B : Data download

C : Update data

D : List update

Answer: A

Question 3

A business practitioner is creating a multi-touch campaign using two workflows. The second delivery in the second workflow needs to target the population targeted in the first delivery.

How would a business practitioner design a workflow to meet this requirement?

Options :

A : Execute the same Query prior to the second delivery to target the same population

B : Use an external signal to execute the second workflow, and send the target population in the signal

C : Use a file to store the target population of the first delivery, load the data file into the second workflow and target the population from the file in the second delivery

D : Use a list to capture the target population of the first delivery and target that list in the second delivery

Answer: D

Question 4

How would you send a proof to the ''Holiday Marketing Team'' list for approvals?

Options :

A : You cannot send the proof to the lists

B : Select the list from the send a Proof menu

C : Enter the email addressed into the ''To:'' line

D : Select the email addresses from the recipient table

Answer: D

Question 5

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Options :

A : delivery logs

B : tracking logs

C : approval logs

D : exclusion logs

Answer: B