Question 1

What is the benefit of using the direct mail delivery step instead of a data extraction step?

Options :

A : The delivery step allows for personalization

B : The delivery step sends the file to the configured vendor

C : The delivery step allows for a preview of the direct mail piece

D : The delivery step logs data to contact history

Answer: B

Question 2

How should a campaign business practitioner test that dynamic content in delivery displays properly?

Options :

A : Configure the delivery to enable a content control group

B : Configure the delivery to enable content approval

C : Configure the delivery content to include seeds

D : Configure the delivery to send a proof of each content version

Answer: D

Question 3

Which is mandatory when creating a new campaign?

Options :

A : Channel

B : Plan

C : Label

D : Start date

Answer: C

Question 4

A Business Practitioner is starting delivery for two emails.

Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?

Options :

A : Status: Sent. Failure Type: Mailbox full

Status: Pending. Failure Type: Not defined

B : Status: Sent. Failure Type: Mailbox full

Status: Pending. Failure Type: Unreachable

C : Status: Sent. Failure Type: Not defined

Status: Pending. Failure Type: Not defined

D : Status: Sent. Failure Type: Not defined

Status: Pending. Failure Type: Unreachable

Answer: B

Question 5

A business practitioner is creating a multi-touch campaign using two workflows. The second delivery in the second workflow needs to target the population targeted in the first delivery.

How would a business practitioner design a workflow to meet this requirement?

Options :

A : Execute the same Query prior to the second delivery to target the same population

B : Use an external signal to execute the second workflow, and send the target population in the signal

C : Use a file to store the target population of the first delivery, load the data file into the second workflow and target the population from the file in the second delivery

D : Use a list to capture the target population of the first delivery and target that list in the second delivery

Answer: D

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