Question 1

An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.

Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

Options :

A : Multivariate Test

B : Recommendations

C : Experience Targeting

Answer: C

Question 2

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Options :

A : Enable Adobe Analytics for Target to check corresponding activity reports.

B : Validate if goals and settings of the activity are set properly.

C : Duplicate the activity and delete the first one with an issue.

D : Diagnose activity audience qualification using debugging tools.

Answer: B,D

Question 3

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

Options :

A : Do nothing. Auto-allocate will do this.

B : Deactivate the activity and create a new one with only A. B, D experiences.

C : Switch the test to manual allocation and allocate 0% of traffic to Experience C.

Answer: B

Question 4

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to

run the same activity on its native mobile app only.

Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

Options :

A : The visual Experience Composer

B : The Form-based Experience Composer

C : The SPA Visual Experience Composer

Answer: B

Question 5

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting

interface, they notice that they cannot see any data m the report. The team can confirm that the experiences

were successfully delivered to users.

What is a likely cause of this problem?

Options :

A : When configuring the activity, the team selected the do not record data' setting.

B : The user does not have Editor access and therefore cannot view reports.

C : The incorrect environment (host group) is selected by default.

Answer: A

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