Question 1

A marketer wants to send a push message in burst mode to rapidly deliver a notification to millions of

customers.

Which journey configuration is the only one suitable for burst messaging?

Options :

A :

The journey begins by reading in a segment, the message is sent, message engagement is tested, a followup message is sent to engaged customers, and the journey ends.

B : The journey begins by reading in a segment, the message is sent, and the journey ends.

C : The journey begins with a unitary event, a segment is read, the message is sent, and the journey ends.

Answer: B

Question 2

A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to use

two identity fields for this process.

Which two identity fields would be used? (Choose two.)

Options :

A : XDM ID

B :

Campaign code

C : CRM ID

D :

Hashed email

Answer: C,D

Question 3

A developer wants to create a landing page that customers will use to opt in and opt out of a subscription list,

and after an update to their subscription, use a journey to send a confirmation message.

Which two must configured before creating the landing page? (Choose two.)

Options :

A : Landing page preset

B : Error subpage

C : Subscription list

D :

Confirmation message journey

Answer: C,D

Question 4

A developer needs to add new customer attributes to be used for a new marketing program to their existing

customer schema.

What is a possible way to extend the existing schema within the Experience Data Model?

Options :

A : Add a new field to the schema

B : Extend the class with a new field

C : Create a new class with the new field

D :

Answer: A

Question 5

A company using Adobe Journey Optimizer is preparing a marketing campaign requiring the use of additional

data from a data source they are currently using. The new data are represented by two currently-unused

attributes on a table in the data source. The developer has already modified the appropriate data schemas in

Adobe Journey Optimizer to hold the new data.

What approach would the developer use to import the new data from the data source?

Options :

A :

Delete the corresponding dataflow and source connection. Recreate the source connection. Create a new

dataflow to include the desired data.

B : Update the corresponding dataflow by adding the two new attributes to the mapping.

C : Delete the corresponding dataflow, then recreate it to include the desired data.

Answer: B

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