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Question 1

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Options :

A : Understand, decide act

B : Listen, Understand , Act

Answer: B

Question 2

What data is there in mobile connect demographics, select3

Options :

A : City

B : Region

C : Email

D : First name

E : channel

Answer: A,D

Question 3

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Options :

A :

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B : Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C : Use Journey Builder-s (JB) Data Extension Entry Source and JB Email Activities

D :

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E : Use Automation Studio-s (AS) Query Entry Source and AS Send Email Activities

Answer: A,B,C

Question 4

What is true about Einstein engagement frequency (EEF). Select 3

Options :

A : EEF uses only commercial send data not transactional

B : The model uses data available only in your account

C : Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D : It uses last ISO days engagement data

Answer: A,B,C

Question 5

how many activities recommended in a journey canvas.(150-200)

Options :

A : 10

B : 50

C : 100

D : 300

Answer: C