Question 1

Which of the following is a characteristic of overarching entities?

Options :

A : They exist in all data stream types and They apply at the workspace level, not the data stream level

B : They exist in all data stream types

C : They apply at the workspace level, not the data stream level

D : They exist in all data stream types and They only exist in the ads stream type

E : They only exist in the ads stream type

Answer: A

Question 2

Table A is the first one e B the second

Data Stream A has the following properties:

Override Media Buy Hierarchies - Yes

It is considered as the Source of truth for Impressions

The mapping of dimensions for Data Stream A is as follows:

Media Buy Key is mapped to Media Buy Key

Media Buy Name is mapped to Media Buy Name

Data Stream B has the following properties:

Override Media Buy Hierarchies - No

The mapping of dimensions for Data Stream B is as follows:

Media Buy Name is mapped to Media Buy Name

Table A

2022-09-27-20-33-31-c69c2c8175dbb38f8558ca89f5c911a5

Table B

2022-09-27-20-33-31-8999fd07f93132f7f6de60870458da95

After creating a Parent-Child relationship between the two files as follows: Table B is set as a Child, with Data Updates Permission: Inherit Attributes and Hierarchy. What is the amount of clicks for “MBK A” ?

Options :

A : 10

B : We cannot know as it depends on which data stream runs first

C : v

D : N/A

Answer: D

Question 3

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

Options :

A : Scalability

B : Ease of Setup

C : Performance (Performance when loading a dashboard page)

D : Ease of Maintenance

Answer: D

Question 4

Besides the campaign, site, and media buy entities, the search keyword data stream type also includes which entity?

Options :

A : Message send entity

B : Social element entity

C : Search keyword entity

D : Web analytics site entity

Answer: C

Question 5

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client. The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

Options :

A : All fields are mapped except for the Media Buy Key.

B : All fields are mapped except for the Creative Name

C : All fields are mapped except for the Media Buy Name.

D : All fields are mapped except for the Campaign Key

Answer: D

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