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Question 1

A customer service representative for a bank is on the phone with a prospect and wants to promote the next

best offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A :

The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Question 2

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as

related categories, and tags - such as brand, gender, style, keyword, and author?

Options :

A : Channel

B : Objects

C : Directory

D : Catalog

Answer: D

Question 3

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options :

A : External Email Campaign Events ETL

B : Transaction ETL

C : Product ETL

D : Manual Segment ETL

Answer: A

Question 4

How many times can a visitor accomplish a goal in interaction studio?

Options :

A : It varies depending on the setup of the goal segment

B : Each time a visitor leaves and rejoins the goal segment

C : Only once for all time

D : No more than twice or the goal completion will no longer be counted

Answer: B

Question 5

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options :

A : Use a segment to setup a filter, then use the filter in campaign statistics

B : Use a segment to set a global goal

C : Use a segment to specify certain actions, which can be set as the goal for a campaign

D : Use engagement compare functionality to see the differences in key metrics and behaviours

Answer: A