Question 1

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns.

Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

Options :

A : A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

B : When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.

C : Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.

D : When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.

Answer: A

Question 2

An electronics company operates its website on B2C Commerce. The company recently decided to update its Customer Service portal from a homegrown solution to Service Cloud in order to take advantage of Assisted Order Placement through the 'Order on Behalf of feature in the Service Cloud console.

The company currently has 3 million customer records in its B2C Commerce database that need to be migrated into Service Cloud.

How should a Solution Architect manage the export from B2C Commerce-and import the initial batch of customer records into Service

Cloud in an efficient manner?

Options :

A : Use Business Manager to export and Data Loader to import the 3 million records into Service Cloud.

B : Use the Streaming API to push the 3 million customer records from B2C Commerce to Service Cloud.

C : Use the Salesforce REST API to import the 3 million records into Service Cloud.

D : Use the Commerce Cloud REST API to import the 3 million records into Service Cloud.

Answer: A

Question 3

Universal Containers (UC) is sending Invoice data from an external ERP system into their Salesforce org. Management is worried about data storage in their org, and after some analyses, they have identified the ERP Invoice records responsible for over 40% of the data storage. Their current business process does not require a Salesforce user to edit these records, so they can be read-only.

What recommendation should a Solution Architect make in order to reduce the storage size in Salesforce and still be able to access the ERP Invoice records in Salesforce?

Options :

A : Use Change Data Capture to sync Invoice records

B : Build a custom solution to view the ERP Invoice records in Salesforce

C : Use Platform Events to sync Invoice record changes

D : Use Salesforce Connect/External Objects (with custom Apex adapters)

Answer: D

Question 4

Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO? Choose 2 answers

Options :

A : Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.

B : The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.

C : Middleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.

D : The Service Agent cannot order on behalf of the customer if the customer is offline.

Answer: A,B

Question 5

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an

account before making their first purchase.

Which system creates the customer ID and which system creates an additional ID to use as the customer

primary record?

Options :

A : Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B : A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C : Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D : B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Answer: B

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