Question 1

A retail company currently uses 62C Commerce and Marketing Cloud to enable a seamless customer experience. They are evaluating tools to better support customer service activities like their call center for online ordering and social customer service. Which two functionalities should a Solution Architect discuss with the company to explain the value of Service Cloud? Choose 2 answers

Options :

A : Ability to create a B2C storefront using Digital Experiences.

B : Ability to de-duplicate and create a single customer identity.

C : Ability to allow the agent to see purchase history to support case management

D : Ability to have a customer leave a journey when they have an escalated case.

Answer: B,C

Question 2

In Reports and Dashboards tools you find some requests with a very poor cache hit ratio (less than 20%). Whatcan you do in order to increase cache hit ratio and improve website performance? Here a few examples oftriggered URL:- https://www.myawesomewebsite.com/products?sz=48&start=0&srule=price-low&campaign=ads1- https://www.myawesomewebsite.com/products?start=0&sz=48&srule=price-low&campaign=ads2- https://www.myawesomewebsite.com/products?srule=price-low&start=0&sz=48&campaign=ads3

Options :

A : Use URL hashes for parameter campaign

B : New cache partition

C : Create custom cache for this request.

D : Always use the same URL parameter order

Answer: A,D

Question 3

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce. Tokenized Sending was presented as a way to address these concerns. Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration? Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,B

Question 4

In Reports and Dashboards tools you find some requests with a very poor cache hit ratio (less than 20%). What

can you do in order to increase cache hit ratio and improve website performance? Here a few examples of

triggered URL:

- https://www.myawesomewebsite.com/products?sz=48&start=0&srule=price-low&campaign=ads1

- https://www.myawesomewebsite.com/products?start=0&sz=48&srule=price-low&campaign=ads2

- https://www.myawesomewebsite.com/products?srule=price-low&start=0&sz=48&campaign=ads3

Options :

A : Use URL hashes for parameter campaign

B : New cache partition

C : Create custom cache for this request.

D : Always use the same URL parameter order

Answer: A,D

Question 5

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce. Tokenized Sending was presented as a way to address these concerns. Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration? Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,B

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