Question 1

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an

account before making their first purchase.

Which system creates the customer ID and which system creates an additional ID to use as the customer

primary record?

Options :

A : Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B : A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C : Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D : B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Answer: B

Question 2

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one

centrally-managed platform on B2C Commerce. The IT department has been working extensively with web

frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce,

but maintain the flexibility of the user experience using headless commerce.

Which three considerations, beyond user experience, should a Solution Architect consider before confirming a

headless approach?

Choose 3 answers

Options :

A : Additional infrastructure (for example Heroku servers) may be required to host the application

B : Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks

C : Developers will still be required to use the Commerce SDK for security purposes

D : Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach

E : Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

Answer: A,B,D

Question 3

An organization wants to implement B2C Commerce, Marketing Cloud, and Service Cloud in a phased manner with the goal of keeping the overall project manageable and achieving a quick return on investment.

Their current legacy commerce system is home grown and has frequent, costly outages--- making this the highest priority for replacement. The current marketing platform collects only basic analytics from email marketing campaigns and has no awareness of the larger customer context. Currently, the call center meets most customer needs but the process is time-consuming and forces the agent to interact with multiple disconnected systems.

Which two implementation strategies should a Solution Architect recommend when rolling out an integrated customer experience across B2C Commerce, Marketing Cloud, and Service Cloud?

Choose 2 answers

Options :

A : Implement Marketing Cloud immediately after B2C Commerce in order to leverage the Marketing Cloud Contact Key as the Service Cloud Contact ID when Service Cloud is implemented later.

B : Implement Marketing Cloud and Service Cloud together in one phase after B2C Commerce to ensure that they share a common view of the customer from the beginning.

C : Implement Service Cloud immediately after B2C Commerce in order to leverage the Service Cloud Contact ID as the Marketing Cloud Contact Key when Marketing Cloud is implemented later.

D : Implement all three clouds at the same time; the primary identifiers for all three clouds must be synced to the others from the start in order to achieve a unified experience.

Answer: C,D

Question 4

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

Options :

A : Transactional Data Extension

B : Standard Data Extension

C : Synchronized Data Extension

D : Sendable Data Extension

Answer: B

Question 5

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of

the lack of systems there is no ability to track how successful agents are. In addition, their ordering system

cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.

What are two reasons a connected B2C Solution can add value to the company?

Choose 2 answers

Options :

A : Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku

B : Allows agents to more easily access customer data to better support customers when they call in

C : Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

D : Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents

Answer: B,C

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