Question 1

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also

wants to track email open and forward count, as well as disable the coupon code after a single use.

Which set of platforms and native services should a Solution Architect recommend to satisfy these

requirements?

Options :

A : Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

B : Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.

C : B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

D : Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.

Answer: B

Question 2

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms. What features should a Solution Architect recommend to accomplish this?

Options :

A : Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce’s crypto API.

B : Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

C : Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

D : Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

Answer: A

Question 3

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile

attributes required for personalization in Marketing Cloud were identified as personally identifiable

information (PII) and are too sensitive to be stored in Salesforce.

Tokenized Sending was presented as a way to address these concerns.

Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for

cloud integration?

Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Question 4

An organization wants to implement B2C Commerce, Marketing Cloud, and Service Cloud in a phased manner with the goal of keeping the overall project manageable and achieving a quick return on investment.

Their current legacy commerce system is home grown and has frequent, costly outages--- making this the highest priority for replacement. The current marketing platform collects only basic analytics from email marketing campaigns and has no awareness of the larger customer context. Currently, the call center meets most customer needs but the process is time-consuming and forces the agent to interact with multiple disconnected systems.

Which two implementation strategies should a Solution Architect recommend when rolling out an integrated customer experience across B2C Commerce, Marketing Cloud, and Service Cloud?

Choose 2 answers

Options :

A : Implement Marketing Cloud immediately after B2C Commerce in order to leverage the Marketing Cloud Contact Key as the Service Cloud Contact ID when Service Cloud is implemented later.

B : Implement Marketing Cloud and Service Cloud together in one phase after B2C Commerce to ensure that they share a common view of the customer from the beginning.

C : Implement Service Cloud immediately after B2C Commerce in order to leverage the Service Cloud Contact ID as the Marketing Cloud Contact Key when Marketing Cloud is implemented later.

D : Implement all three clouds at the same time; the primary identifiers for all three clouds must be synced to the others from the start in order to achieve a unified experience.

Answer: C,D

Question 5

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an

account before making their first purchase.

Which system creates the customer ID and which system creates an additional ID to use as the customer

primary record?

Options :

A : Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B : A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C : Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D : B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Answer: B

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