Question 1

Y designs and manufactures smartwatches. In order to stay ahead of the market, Y sometimes releases new smartwatches when they are only 90% ready, to a limited number of customers. At this point, Y obtains useful feedback about the smartwatch which it uses to develop later versions of the model.
Which of the following behaviours is Y demonstrating?

Options :

A : Design thinking

B : Experiential pilots

C : Prototyping

D : Brand atomization

Answer: C

Question 2

Company GGG wants to gain competitive advantage and has decided to use data mining.
Which of the following would NOTresultfrom data mining?

Options :

A : Classification

B : Description

C : Forecasting

D : Sequences

Answer: B

Question 3

D is aProjectManager. D has just left a meeting with the Executive Team of his Organization. D is delighted that the Executive Team has given support to D's proposal to implement a knowledge management system in the Organization.
What should be the next activity that D undertakes in this project?

Options :

A : Create a technological infrastructure of hardware and software.

B : Create database structures to store and reference knowledge

C : Gain the commitment of senior management to the project.

D : Populate the knowledge management system with knowledge.

Answer: A

Question 4

Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)

Options :

A : Entering new industries.

B : Avoiding competitive disadvantages.

C : Achieving advantage over competitors.

D : Meeting the needs of key customers.

E : Leaving existing industries.

F : Acquisitions, disposals and diversification.

Answer: A,B,D

Question 5

BBB is a manufacturer that has been criticized in the financial press because it does not have a policy for sustainability.
Which THREE of the following elements would be crucial to BBB successfully embedding sustainability into its activities? (Choose three.)

Options :

A : BBB should include sustainability targets in performance appraisal.

B : BBB-s Board should make a commitment to sustainability.

C : BBB should give all its staff training in sustainability.

D : BBB should spend at least 0.1% of its Net Profit on sustainability projects.

E : BBB should employ a new public relations consultancy.

F : BBB should investigate the costs and benefits of establishing a sustainability department.

Answer: A,B,C

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