Question 1

BBB is a manufacturer of convenience meals. Which of the following could be Weaknesses for BBB?
SelectALLthat apply

Options :

A : Government health warnings about food ingredients.

B : A shortage of production capacity.

C : Outdated materials requirement planning processes.

D : A reduction in BBB-s Marketing budget

E : A rise in consumer demand for fresh food.

Answer: B,C,D

Question 2

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.
Which of the following metrics does S prioritise?
Select ALL that apply.

Options :

A : Abandon rates

B : The customer feedback score

C : The number of customer photographs uploaded

D : Number of repeat webpage users

E : Number of registered users

Answer: A,D

Question 3

The sales manager of an organisation has requested that you accept sales figures for the month, which contain misleading statements of sales, for the purpose of calculating sales team bonuses.
Which of the following fundamental ethical principles would this request breach?

Options :

A : Objectivity

B : Confidentiality

C : Integrity

D : Professional behaviour

Answer: C

Question 4

Johnson. Scholes and Whittington described three criteri
a. 'Suitability, Feasibility and Acceptability' to evaluate potential strategies. Which of the following statements relate to the three criteria? Select ALL that apply.

Options :

A : Concerned with the expected performance outcome

B : Concerned with whether the strategy addresses the circumstances in which an organisation is operating.

C : Concerned with the ability of the business to renew itself.

D : Concerned with the latest reported results

E : Concerned with whether the strategy could be made to work in practice.

Answer: A,B,C

Question 5

MMM operates leisure parks in Country S. a mature economy in Europe. These are parks that are popular with people between the ages of 8 and 25 years who visit them to ride on the high speed roller-coasters and to visit other attractions at the parks. Nearly 60% of visitor expenditure is to buy meals and drinks at the park MMM estimates that 20% of its visitors travel to its parks from outside Country S.
Which THREE of the following environmental changes will have the greatest impact on MMM in the next five years?

Options :

A : The growing strength of the emerging economies in Africa, Asia and South America.

B : The average age of the population in Country S is increasing because of a fall in the birth rate.

C : An increase in the statutory minimum wage in Country S.

D : Introduction of government restrictions on the number of students and tounsts permitted to enter Country S.

E : The opening of a rival leisure park in Country S with more modern rides and attractions.

Answer: A,B,D

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