Question 1

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.
According to the BCG matrix. A's business unit would be classified as which of the following?

Options :

A : Dog

B : Cash Cow

C : Star

D : Question Mark

Answer: C

Question 2

Johnson, Scholes and Whittington developed the SAF framework to explain the factors that should be considered before pursuing a strategic option.
JJJ is a listedcompanythat is considering launching a new product into its market.
Which of the following considerations affectstheAcceptability of this new product launch?

Options :

A : The potential impact of the launch of the new product on the profitability of JJJ.

B : The availability of funds within JJJ for launching the new product.

C : The amount of production capacity JJJ will require to make the new product.

D : Whether the product is consistent with the strengths of JJJ.

Answer: A

Question 3

WhichTWOof the following statementsare NOT characteristics of a robust 'coaching climate'?

Options :

A : Personal growth, team development and Organizational learning are integrated.

B : Coaching is seen primarily as an opportunity to be proactive rather than reactive.

C : People are able to engage in destructive confrontation.

D : Time for reflection takes place only out of office hours.

E : People are recognised and rewarded for sharing knowledge.

Answer: C,D

Question 4

Which of the following would be correct considerations when evaluating the Feasibility of a strategy? (Choose all that apply.)

Options :

A : Will there be sufficient time to implement the strategy?

B : Will the strategy exploit the core competencies of the business?

C : Will the strategy maintain competitive advantage?

D : Will customers object to the strategy?

E : Will the business be able to deal with the responses of its competitors to the strategy?

Answer: A,B

Question 5

TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.
R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.
However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.
Kotter suggested that there were eight steps required to successfully lead change.
Which TWO of the following did R fail to achieve? (Choose two.)

Options :

A : Never letting up

B : Incorporate change into the culture

C : Develop a change vision

D : Generate short term wins

E : Empower broad based action

Answer: C,D

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