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Question 1

You want to test two different Overlay Web Channel campaigns. Which options do you have? Note: There are 2 correct Answer: to this question.

Options :

A : Activate the Advanced Scheduling page and set up an A/B test.

B : Create an Interactions program with an A/B splitter and insert two different campaigns.

C : Create an Automation program with an A/B splitter and insert two different campaigns.

D : Split your recipient source into two contact lists and activate two separate campaigns.

Answer: A,C

Question 2

A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send? Note: There are 2 correct Answer: to this question

Options :

A : Abandoned cart

B : Order delay notification

C : Password retrieval message

D : Membership upgrade

Answer: B,C

Question 3

You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply? Note: There are 2 correct Answer: to this question.

Options :

A : Do not use field values longer than 32 KB.

B : Always use UTF-8 encoding.

C : Do not use more than 128 columns.

D : When a field does not have a value, leave it empty.

Answer: B,D

Question 4

Which of the following apply to the msrp field in the product data file? Note: There are 3 correct Answer: to this question

Options :

A : It is the original price of the product.

B : The currency is not included.

C : The comma (,) is always used as the decimal mark.

D : It is a mandatory field.

E : The msrp value must be higher than the price for it to appear in the recommendation.

Answer: A,B

Question 5

You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

Options :

A : Days since last engagement

B : Spent in the last 24 months

C : Order(s) made X days ago

D : Days since last purchase

Answer: D