Question 1

How are List-unsubscribes generated?

Options :

A : A recipient opts out by using the Unsubscribe link in the email header.

B : A recipient opts out by using the List-unsubscribe button at the top of the email client.

C : A recipient opts out by using the Unsubscribe link in the email footer.

D : A recipient changes his or her newsletter information in the account profile.

Answer: B

Question 2

You are trying to send a testmail, but the following error message appears: "Unable to launch mailing becausesome mandatory fields are empty or invalid. Please check all mandatory fields and try again." What could becausing this error? Note: There are 2 correct Answer: to this question.

Options :

A : From (name) and From (email address)

B : Image alternative text

C : Style settings

D : Subject line

Answer: A,D

Question 3

You want to test two different Overlay Web Channel campaigns. Which options do you have? Note: There are 2 correct Answer: to this question.

Options :

A : Activate the Advanced Scheduling page and set up an A/B test.

B : Create an Interactions program with an A/B splitter and insert two different campaigns.

C : Create an Automation program with an A/B splitter and insert two different campaigns.

D : Split your recipient source into two contact lists and activate two separate campaigns.

Answer: A,C

Question 4

Which statement correctly describes the data flow of web recommendations?

Options :

A : Recommendations are requested from SAP Emarsys Customer Engagement servers and are then displayed on the client website.

B : Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.

C : Recommendations are requested from the end user’s email server by the JavaScript API then the returned recommendations are displayed by the same API.

D : Recommendations are requested from the end user’s browser by the JavaScript API then the returned recommendations are displayed by the same API.

Answer: D

Question 5

What can the plus signs (+) in the Email Analytics Overview page mean? Note: There are 2 correct Answer: to this question.

Options :

A : The campaign was sent with Send Time Optimization.

B : The campaign has child campaigns (e.g., recurring or A/B test emails).

C : These are your most successful campaigns.

D : The plus sign can be expanded to show the preview.

Answer: B

Confidently Practice Online with Free C_C4H22_2411 Exam Cram

Buying Options: