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Question 1

What are two key capabilities that differentiate customer data platform (CDP) from other delivery platforms (e.g. CRM, Data Warehouse)? Note: There are 2 correct answers to this question

Options :

A : Real-time data processing

B : Unified customer data

C : Customer identification

D : Accessibility and discoverability

Answer: A,B

Question 2

How many conditions are allowed per single segment?

Options :

A : 100

B : 50

C : 300

D : 200

Answer: D

Question 3

What is the recommended way to obtain the application key and secret for authorization of REST API calls to SAP Customer Data Platform?

Options :

A : By accessing the Event Listener tab after configuring the event

B : By creating an application user in the Administration dashboard

C : By configuring the connector in the Connector Studio

D : By creating a server application from the application library

Answer: B

Question 4

Which of the following statements describe merge rule functionality? Note: There are 2 correct answers to this question.

Options :

A : In the Unified Customer Profile, you can decide if more than one value is saved for an attribute.

B : Merge Rules can be applied to non-identifier fields.

C : If a data conflict occurs, you can decide if a new Customer Profile is created or the event data is discarded

D : Merge Rules can only be used with Unified Customer Profile type.

Answer: A,C

Question 5

What is the purpose of the Connector Studio?

Options :

A : It enables creation of templates for source/destination REST API applications.

B : It enables creation of ETL jobs and data pipelines for data ingestion.

C : It enables creation of CX Flows and Journeys for new customers.

D : It enables creation of Matching Rules for joining different pieces of customer data.

Answer: A