Question 1

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Options :

A : Party Identification object

B : Loyalty Identification object

C : Individual object

D : Contact Identification object

Answer: A

Question 2

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A :

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B :

Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C :

Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B

Question 3

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

Options :

A : Batch transform

B : Calculated insight

C : Streaming insight

D : Formula fields

Answer: C

Question 4

What should a user do to pause a segment activation with the intent of using that segment again?

Options :

A : Deactivate the segment.

B : Delete the segment.

C : Skip the activation.

D : Stop the publish schedule.

Answer: A

Question 5

What does the Ignore Empty Value option do in identity resolution?

Options :

A : Ignores empty fields when running any custom match rules

B : Ignores empty fields when running reconciliation rules

C : Ignores Individual object records with empty fields when running identity resolution rules

D : Ignores empty fields when running the standard match rules

Answer: B

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