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Question 1

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options :

A : Use Data Cloud to connect with analytic tools, like Tableau.

B : Use calculated insights to determine when and how to engage with various customers.

C : Create segments based on the ingested data and insights to activate in Marketing Cloud.

D : Use Data Cloud to ingest data from various available data sources.

Answer: A

Question 2

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?

Options :

A : Change reconciliation rules to Most Occurring.

B : Disable the individual identity ruleset.

C : Increase the number of matching rules.

D : Update their account address details in the data source

Answer: C

Question 3

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

Options :

A : SMS

B : Email

C : CloudPage

D : Mobile push

Answer: C

Question 4

Which data model subject area should be used for any Organization, Individual, or Member in the Customer

360 data model?

Options :

A : Engagement

B : Membership

C : Party

D : Global Account

Answer: C

Question 5

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Options :

A : Create new segments using nested segments.

B : Create a High Investment Balance calculated insight.

C : Package High Investment Balance Customers in a data kit.

D : Create new segments by cloning High Investment Balance Customers.

Answer: A