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Question 1

What does the Ignore Empty Value option do in identity resolution?

Options :

A : Ignores empty fields when running any custom match rules

B : Ignores empty fields when running reconciliation rules

C : Ignores Individual object records with empty fields when running identity resolution rules

D : Ignores empty fields when running the standard match rules

Answer: B

Question 2

What should a user do to pause a segment activation with the intent of using that segment again?

Options :

A : Deactivate the segment.

B : Delete the segment.

C : Skip the activation.

D : Stop the publish schedule.

Answer: A

Question 3

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage

Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data

Cloud?

Options :

A : Use an S3 Private Key Certificate.

B : Use an S3 Encrypted Username and Password.

C : Use a JWT Token generated on S3.

D : Use an S3 Access Key and Secret Key.

Answer: D

Question 4

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Options :

A : Individual

B : Transaction

C : Sales Order

D : Engagement

Answer: B

Question 5

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Options :

A : Create new segments using nested segments.

B : Create a High Investment Balance calculated insight.

C : Package High Investment Balance Customers in a data kit.

D : Create new segments by cloning High Investment Balance Customers.

Answer: A