Question 1

Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible. What should the consultant Implement when creating the segment?

Options :

A : Use streaming insights for near real-time segmentation results.

B : Use Einstein segmentation optimization to collect data from the last 24 hours.

C : Use rapid segments with a publish interval of 1 hour.

D : Use standard segment with a publish interval of 30 minutes.

Answer: A

Question 2

Which data model subject area should be used for any Organization, Individual, or Member in the Customer

360 data model?

Options :

A : Engagement

B : Membership

C : Party

D : Global Account

Answer: C

Question 3

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Options :

A : Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B : Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C : Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D : Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A

Question 4

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands. What is the most efficient approach to handle this requirement?

Options :

A : Use Business Unit Aware activation.

B : Separate the Outlet brand into a data space.

C : Separate the brands into six different data spaces.

D : Create a batch data transform to generate a DLO for the Outlet brand.

Answer: B

Question 5

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

Options :

A : Value suggestion

B : Value suggestion

C : Transformation formulas

D :

Global picklists

Answer: A

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