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Question 1

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy

Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Options :

A : Include Contact Point Email object Is Active field as a match rule.

B :

Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

C :

Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

D : Set the default reconciliation rule to Last Updated.

Answer: B

Question 2

What should a user do to pause a segment activation with the intent of using that segment again?

Options :

A : Deactivate the segment.

B : Delete the segment.

C : Skip the activation.

D : Stop the publish schedule.

Answer: A

Question 3

What does the Ignore Empty Value option do in identity resolution?

Options :

A : Ignores empty fields when running any custom match rules

B : Ignores empty fields when running reconciliation rules

C : Ignores Individual object records with empty fields when running identity resolution rules

D : Ignores empty fields when running the standard match rules

Answer: B

Question 4

A consultant needs to package Data Cloud components from one

organization to another.

Which two Data Cloud components should the consultant include in a

data kit to achieve this goal?

Choose 2 answers

Options :

A : Data model objects

B : Segments

C : Calculated insights

D : Identity resolution rulesets

Answer: A,D

Question 5

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Options :

A : Individual

B : Transaction

C : Sales Order

D : Engagement

Answer: B