Question 1

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy

Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Options :

A : Include Contact Point Email object Is Active field as a match rule.

B :

Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

C :

Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

D : Set the default reconciliation rule to Last Updated.

Answer: B

Question 2

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Options :

A : Use a formula field to update the field name in an activation.

B : Update attribute names in the data stream configuration.

C : Set preferred attribute names when configuring activation.

D : Update field names in the data model object.

Answer: C

Question 3

What should a user do to pause a segment activation with the intent of using that segment again?

Options :

A : Deactivate the segment.

B : Delete the segment.

C : Skip the activation.

D : Stop the publish schedule.

Answer: A

Question 4

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Options :

A : Data Cleansing

B : Harmonization

C : Data Consolidation

D : Identity Resolution

Answer: D

Question 5

Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

Options :

A : Add additional attributes.

B : Choose a segment.

C : Select contact points.

D : Add the calculated insight in the activation.

Answer: B,C

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