Question 1

The increasing use of advanced mobile technologies among the general population has led to an increase in the amount of personal data being held about individuals by large companies. In recent times concerns have been growing among the general population about the use of personal data by companies. In response, the government has introduced new data protection regulations aimed at restricting the volume and types of data that companies can hold about individuals.In which section of a PESTEL analysis would the above matter be recorded?

Options :

A : Legal and Social

B : Social and Technological

C : Economic and Technological

D : Environmental and Social

Answer: A

Question 2

A firm wishing to sell its well-known brand of men's clothing in a certain foreign country redesigned the products because of the greater average size of consumers in that country. However, the firm retained the same basic advertising campaign. This firm has adopted which adaptation strategy?

Options :

A : Product adaptation.

B : Backward invention.

C : Straight extension.

D : Forward invention.

Answer: A

Question 3

Which of the following may be considered a substitute product for an airline providing business class flights?

Options :

A : Video conferencing

B : A different airline providing business class flights

C : A different airline providing first class flights

D : Low cost airline

Answer: A

Question 4

An appreciation of the U.S. dollar against the Japanese yen would

Options :

A : increase the cost of buying supplies for U.S. firms.

B : make U.S. goods more expensive to Japanese consumers.

C : make travel in Japan more expensive for U.S. citizens.

D : increase the translated earnings of U.S. subsidiaries domiciled in Japan.

Answer: B

Question 5

Which of the following correctly orders the steps in the Strategic Planning Process?

Options :

A : Environmental Scanning, Vision and Mission, Strategy Design, Strategy Implementation, Evaluation and Control

B : Vision and Mission, Environmental Scanning, Strategy Design, Strategy Implementation, Evaluation and Control

C : Vision and Mission, Environmental Scanning, Strategy Design, Evaluation and Control, Strategy Implementation

D : Vision and Mission, Environmental Scanning, Strategy Implementation, Strategy Design, Evaluation and Control

Answer: B

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