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Question 1

According to Porter's 5 Forces, supplier power is strong in industries where which of the following is true? Select THREE

Options :

A : no substitutes are available

B : supplier-s customers are fragmented

C : switching costs are low

D : forward integration is possible

E : the product is undifferentiated

Answer: A,B,D

Question 2

According to studies completed by Reeves, Moose and Venema in 2014, which of the following was proven to be true with regards to the BCG matrix?

Options :

A :

companies nowadays have more 'cash cow' items than in the past

B : products move through the four quadrants faster nowadays than in the past

C : there is a higher correlation between share leaders and profit leaders nowadays than in the past

D : there is a longer time between innovation and adoption nowadays than in the past

Answer: B

Question 3

What is the purpose of a Category Board?

Options :

A :

to select the Category Manager

B : to approve spending over a certain amount

C : to develop and implement a category strategy

D : to mitigate all risks

Answer: C

Question 4

Which of the following will you put into box 8?

Options :

A :

leverage

B : strategic

C : bottleneck

D : non-critical

Answer: B

Question 5

Which of the following are potential consequences for an organisation which fails to identify and address risk? Select TWO

Options :

A : lawsuits

B : corruption

C :

damage to brand image

D : financial loss

Answer: C,D