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Question 1

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension. What should the associate change to allow more than one record per subscriber key?

Options :

A : Assign new subscriber keys to each promotion code redemption.

B : Assign the email address as the primary key.

C : Assign the promotion code field as a second primary key.

Answer: C

Question 2

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data. Which option should the associate use to configure Preview and Test?

Options :

A : Based on entire list

B : Based on subscriber record

C : Based on test data extension

Answer: C

Question 3

DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form. Which fields should DR require prior to the form being submitted?

Options :

A : Contact's Name, Email Address, Phone Number, and Preferences

B : Contact's Name, Email Address, and Communication Opt-In

C : Contact's Name, Email Address, and Mailing Address

Answer: B

Question 4

What should a marketing associate use to identify a unique contact across various channels?

Options :

A : Contact Key

B : Email Address

C : Mobile Number

Answer: A

Question 5

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?

Options :

A : Unsubscribed

B : Bounce

C : Held

Answer: B