Question 1

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders. How could this goal be achieved?

Options :

A : Create and publish an email template

B : Create an email template draft

C : Create an operational email

D : Create a list email draft

Answer: A

Question 2

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

Options :

A : Marketing Cloud Account Engagement only shows this information on the lead record.

B : Once converted, this information shows on the account record and not the contact.

C : The administrator needs to create lookup fields on the contact to see this from the lead.

D : The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Answer: D

Question 3

Identify the differences between default and custom roles.

Options :

A : Default roles are included with Marketing Cloud Account Engagement

B : Custom roles can be edited

C : Default roles can be edited

D : Default roles can be deleted

E : Custom Roles can be created from scratch

F : Custom roles can be created from a default role

G : Default roles are included with Marketing Cloud Account Engagement

Answer: A,B,E,F

Question 4

How can you set a prospect's first touch campaign?

Options :

A : Using automation rules.

B : Using completion actions

C : None of the above

D : Using segmentation rules.

Answer: B

Question 5

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options :

A : Send using the form’s completion actions.

B : Send using a segmentation rule.

C : Send using an engagement program.

D : Use a dynamic list to use as a recipient list on an email send.

Answer: A

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