Question 1

What is one way a sales rep can convert a visitor to a prospect?

Options :

A : The sales rep gives the visitor a phone call.

B : The sales rep increases the visitor s score to 100.

C : The sales rep manually associates the visitor with a prospect.

D : The sales rep walks the visitor through a demo.

Answer: C

Question 2

A user is creating an automation rule and isn't certain that they have the correct criteria in use. What Is the best way for the user to test that the criteria only matches the intended prospects?

Options :

A : Run the rule to see who matches and change criteria If needed.

B : Pull a Salesforce report of the same criteria and view results.

C : Use the preview matches feature before running the rule.

D : Resume the rule and use the undo action feature if necessary.

Answer: C

Question 3

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options :

A : Create a special campaign to track pricing pageviews

B : Create a Page Action set to Tag prospects as having viewed it and add them to a list

C : Create a Form with a Completion Action to send a pricing sheet

D : Create a Dynamic List based on page view to segment automatically

Answer: B

Question 4

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report. Based on this link’s format, why wouldn’t it have been re-written for tracking?

Options :

A : The link should start with http or https to be automatically re-written.

B : The link should contain a wildcard to be automatically re-written.

C : The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

D : The link should be populated with variable tags to be automatically re-written

Answer: A

Question 5

What are 2 ways to define a user's role?

Options :

A : From the list view

B : Through an automation rule

C : During the import process

D : Directly from the user record

Answer: C,D

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