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Question 1

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

Options :

A : Marketing Cloud Account Engagement only shows this information on the lead record.

B : Once converted, this information shows on the account record and not the contact.

C : The administrator needs to create lookup fields on the contact to see this from the lead.

D : The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Answer: D

Question 2

What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

Options :

A : Adjust the lead settings in Salesforce.

B : Add a new lead record type in Salesforce.

C : Add a new custom contact field in Salesforce.

D : Add a new custom lead field in Salesforce.

Answer: C,D

Question 3

What does Marketing Cloud Account Engagement sync first with Salesforce?

Options :

A : Contacts

B : Leads

Answer: A

Question 4

By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

Options :

A : Contact Accounts

B : Lead Accounts

C : Persons Accounts

Answer: A

Question 5

After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists. What will happen if the prospect is removed from the suppression list?

Options :

A : The prospect will begin the engagement studio program again on step 1.

B : The prospect will be also be removed from the recipient list of the program.

C : The prospect will continue on the engagement studio program onto step 5.

D : The prospect will continue on the engagement studio program onto step 6.

Answer: D