Question 1

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Options :

A : Include "RE:", "FWD:", "etc." to get the reader-s attention.

B : A/B test the effectiveness of different subjects.

C : Keep the subject text between 50 and 100 characters long.

D : Include information relevant to the message in the subject line.

Answer: B,D

Question 2

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and MobileWhich action should they take to execute the campaign?

Options :

A : Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

B : Use Automation Studio Filtering, Messaging, and wait activities.

C : Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Answer: A

Question 3

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.What should the marketer do to prevent this problem?

Options :

A : Use Delayed Delivery

B : Segment email sends by domain.

C : Configure Send Throttling.

Answer: C

Question 4

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

Options :

A : Business Unit Access Permissions

B : Date/Time Range fro Access

C : Shared Data Extension

D : User Roles and Permissions

Answer: A

Question 5

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members. How should NTO build the email?

Options :

A : Create dynamic content with a SQL Query activity.

B : Create a template-based email using dynamic content.

C : Create multiple versions of the email for loyalty and non-loyalty members.

D : Create a template and lock content In the template.

Answer: B

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