Question 1

What is a Master Unsubscribe?

Options :

A : When a subscriber unsubscribes from a Publication list via an email unsubscribe link

B : When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud

C : When a subscriber unsubscribes from a list in the Subscription Center

D : When a subscriber unsubscribes from all emails sent from an account

Answer: D

Question 2

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder. How should these saved items be found in Content Builder?

Options :

A : Create folders and move content

B : Filter based on content type

C : Add tags to each piece of content

D : Rename content to be alphabetical

Answer: A

Question 3

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from socialchannels for future mailing.What should the marketer do to accomplish this?

Options :

A : Use Journey Builder to build an audience using Ad Studio.

B : Web Studio to capture Query parameters from social media link.

C : Use an interactive form from email Studio to collect this information

Answer: B

Question 4

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

Options :

A : Ensure the Nullable box is not checked for the First_Name field

B : Fill in the source data with "Valued Customer" for each blank First_Name field

C : Mark First_Name as the Primary Key

D : "Valued Customer" the Default Value for the First_Name field

Answer: D

Question 5

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.What should happen with the scheduled send, if no other action is taken?

Options :

A : The Send is paused unit approved again.

B : The send is canceled when the approval is withdrawn.

C : The originally approved version of the email will send.

Answer: C

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