Question 1

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it. What actions should be taken to ensure they can report on the statistics in Salesforce?

Options :

A : Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B : Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C : Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D : Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Answer: D

Question 2

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Assign prospects to an existing user

B : Create new custom fields and populate field values

C : Permanently delete prospects

D : Undelete matching prospects from the Recycle Bin

Answer: A,D

Question 3

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?

Options :

A : Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

B : Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C : Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

D : Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form-s Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND "Adjust score :: +10" to the Form

Answer: C

Question 4

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B

Question 5

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it. What approach should the Marketing team use to resolve this?

Options :

A : Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

B : Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

C : Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

D : Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

Answer: C

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