Question 1

Which are true about Custom Objects in Marketing Cloud Account Engagement

Options :

A : You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

B : You can create and sync a custom object from any object in Salesforce

C : You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

D : You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Answer: A

Question 2

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 3

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

Options :

A : Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

B : Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

C : Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D : Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Answer: A,B

Question 4

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Options :

A : Create an automation rule with rules to segment the prospects and actions send the emails

B : Create a list using a segmentation rule, then use completion actions on a form for the actions

C : Create a static list to segment the prospects, and then schedule email list sends with completion actions

D : Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Answer: D

Question 5

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

Options :

A : Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B : Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C : Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Answer: B

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