Question 1

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.

How could they accomplish this?

Options :

A : Check the Include Replies as Attachments'' box in the RMM settings

B : Use RMM dynamic content blocks to render the email reply body.

C : Query the RMM data view for the reply body and reference it from a data extension.

D : Use RMM personalization strings to render the email reply body.

Answer: D

Question 2

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 3

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

Options :

A : Refresh Mobile Filtered List and Outbound Send

B : Import Mobile Contacts and Outbound Send

C : Refresh Mobile Filtered List and Send SMS

D : Import Mobile Contacts and Send SMS

Answer: C

Question 4

A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Options :

A : Number

B : Currency

C : Float

D : Decimal

Answer: D

Question 5

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?

Choose 3 answers

Options :

A : Will image URLs be available publicly?

B : How often will the layout of the content in a content area change?

C : What is the maximum file size of the images being used?

D : How often will email content be image-only with text overlaying images?

E : What from name will be used for these emails?

Answer: A,B,C

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