Question 1

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Options :

A : Analyst

B : Administrator

C : Data Manager

D : Content Creator

Answer: A,D

Question 2

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.

The company collects the following information:

*Customer data (email address, first name, last name....)

*Event registration (email address, event ID, event name, event type, venue ID....)

*Venue details (venue ID, venue name, venue address....)

*Payment details (email address, event ID, total paid....)

The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

Options :

A : Event Registration

B : Venue Details

C : Payment Details

D : Customer Data

Answer: A,D

Question 3

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

Options :

A : Synchronized Data Sources only push data every 15 minutes

B : ContactID was used as Subscriber Key

C : Email Address was used as Subscriber Key

D : Individual Level Tracking was not selected in Marketing Cloud Configuration

Answer: C,D

Question 4

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

Options :

A : Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

B : Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

C : The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

D : They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer: D

Question 5

Which statement is correct regarding tracking aliases? Choose 2 answers

Options :

A : Tracking aliases are found in Tracking and some standard reports.

B : Tracking aliases are associated with a URL in HTML as: tag='alias text'.

C : Tracking aliases can differentiate click activity in an email to the same URL.

D : Tracking aliases are primarily relevant when used with email conversion tracking.

Answer: C,D

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