Question 1

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.

Which three questions are relevant to determining a solution?

Choose 3 answers

Options :

A : Does the data extension have a data relationship?

B : Does someone need to be notified if an error happens on import?

C : Will the data file be placed on the SFTP at the same time daily?

D : Will the file have more than 5,000 rows?

E : Is the data file a delta or a historical file?

Answer: A,B,C

Question 2

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Options :

A : Text Response

B : Info Capture

C : Outbound

D : Data Capture

Answer: A,B

Question 3

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?

Options :

A : Report Definition Activity

B : SendLog Extract

C : Data Extract Activity

D : SQL Query Activity

Answer: D

Question 4

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

Options :

A : Synchronized Data Sources only push data every 15 minutes

B : ContactID was used as Subscriber Key

C : Email Address was used as Subscriber Key

D : Individual Level Tracking was not selected in Marketing Cloud Configuration

Answer: C,D

Question 5

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat

a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Options :

A : Define Goal, Send Email, Wait, Decision Split

B : Random Split, Send Email, Wait, Define Goal

C : Define Goal, Update Contact Data, Send Email, Wait

D : Update Contact Data, Wait, Send Email, Join

Answer: C

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