Question 1

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Send to the subscriber list.

* Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Options :

A : Guided Send

B : Triggered Send

C : Send Flow Activity

D : Send Email Activity

Answer: C

Question 2

A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Options :

A : Number

B : Currency

C : Float

D : Decimal

Answer: D

Question 3

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Options :

A : Analyst

B : Administrator

C : Data Manager

D : Content Creator

Answer: A,D

Question 4

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Question 5

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

Options :

A : Refresh Mobile Filtered List and Outbound Send

B : Import Mobile Contacts and Outbound Send

C : Refresh Mobile Filtered List and Send SMS

D : Import Mobile Contacts and Send SMS

Answer: C

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