Question 1

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

Options :

A : Synchronized Data Sources only push data every 15 minutes

B : ContactID was used as Subscriber Key

C : Email Address was used as Subscriber Key

D : Individual Level Tracking was not selected in Marketing Cloud Configuration

Answer: C,D

Question 2

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

Options :

A : A user-initiated message to send an email to customers who made a purchase daily.

B : Triggered Import - user initiated send (not scheduled).

C : A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Question 3

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 4

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

Options :

A : Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

B : Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

C : The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

D : They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer: D

Question 5

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Confidently Practice Online with Free MCC-201 Exam Cram

Buying Options: