Question 1

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

Options :

A : Develop a new lens that includes only data from the fiscal year.

B : Use the 'fiscal year' filter on the Pipeline Dashboard.

C : Create a custom dataset using only data from the fiscal year.

D : Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

Question 2

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard. Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records? Choose 2 answers

Options :

A : Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B : Have each team member log in and reference the dashboard in the Analytics Studio app.

C : Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

D : Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: C,D

Question 3

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address. How should this be set up?

Options :

A : Configure Users > Send daily visitor activity emails by state

B : Configure Users > Send daily prospect activity emails by owner

C : Configure Users > Send Salesforce Engage report emails by team

D : Configure Users > Send starred prospect activity alerts by owner

Answer: A

Question 4

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured?

Options :

A : Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B : Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher

C : Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D : Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Answer: D

Question 5

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Options :

A : For all prospects who have already matched, no new actions will be applied.

B : For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

C : For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

D : For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer: A

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