Question 1

What is the purpose of creating a Tracker subdomain? [Choose one answer]

Options :

A : To allow emails to be sent from your domain

B : To host all Marketing Cloud Account Engagement landing pages and forms on your website

C : To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D : All of the above

Answer: C

Question 2

Select available User Roles

Options :

A : Administrator

B : Sales User

C : Marketing Manager

D : CD Marketing

E : Sales

F : Sales Manager

Answer: A,D,E,F

Question 3

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

Options :

A : Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B : Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C : Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Answer: B

Question 4

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options :

A : Send an automated operational email to all prospects.

B : Send Engage emails to all prospect who are opted in.

C : Send a list email to all prospects who are opted in.

D : Send an operational email to all prospects.

Answer: D

Question 5

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

Options :

A : Build automation rules add criteria as Contact as blank add action as notify assigned user

B : Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C : Build dynamic list add criteria as Contact as blank add action as notify assigned user

D : Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Answer: C

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