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Question 1

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options :

A : Manager Files in File Transfer.

B : Specify character encoding in import file.

C : Configure Field-Level Encryption in import file.

Answer: A

Question 2

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

Options :

A : Edit the fields in the synchronized data source.

B : Create a new data extension with the new fields.

C : Create a data filter that includes the new fields.

Answer: B

Question 3

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Options :

A : SQL Query, Data Extract, File Transfer

B : SQL Query, Filter, Data Extract

C : Filter, Data Extract, File Transfer

Answer: C

Question 4

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Options :

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Question 5

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

Options :

A : Multi-Step Journey

B : Transactional Send Journey

C : Single Send Journey

Answer: B