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Exam Code: MKT-101
Exam Questions: 148
Build and Analyze Customer Journeys using Marketing Cloud (WI25)
Updated: 24 Nov, 2025
Viewing Page : 1 - 15
Practicing : 1 - 5 of 148 Questions
Question 1

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

Options :
Answer: C

Question 2

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

Options :
Answer: C

Question 3

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Options :
Answer: B

Question 4

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

Options :
Answer: A

Question 5

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

Options :
Answer: B

Viewing Page : 1 - 15
Practicing : 1 - 5 of 148 Questions

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