Confidently Practice Online with Free MKT-101 Exam Cram

Practice your Build and Analyze Customer Journeys using Marketing Cloud (WI25) certification test with free MKT-101 exam cram and take control of your certification preparation. At FreeExamCram, you can practice online for free using real MKT-101 exam dumps, verified questions, and expert-designed free online practice tests. Moreover our Salesforce MKT-101 exam cram backed by our confidence-boosting refund guarantee.

Question 1

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options :

A : An automation that deletes old data extensions, emails, and reports

B : An automation that contains several recurring emails and decisioning points

C : An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Question 2

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

Options :

A : Attribute Group

B : SQL Query Activity

C : Data Filter

Answer: B

Question 3

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

Question 4

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options :

A : Use Filter Contacts criteria in the journey entry source.

B : Use a Decision Split activity on the journey canvas.

C : Use Automation Studio to query a population into a data extension.

Answer: C

Question 5

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

Options :

A : Minimize whitespace

B : Build image-based emails.

C : Use contrasting colors

Answer: C