Question 1

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options :

A : An automation that deletes old data extensions, emails, and reports

B : An automation that contains several recurring emails and decisioning points

C : An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Question 2

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Options :

A : SQL Query, Data Extract, File Transfer

B : SQL Query, Filter, Data Extract

C : Filter, Data Extract, File Transfer

Answer: C

Question 3

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

Options :

A : Edit the fields in the synchronized data source.

B : Create a new data extension with the new fields.

C : Create a data filter that includes the new fields.

Answer: B

Question 4

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

Options :

A : Decision Splits

B : Goals

C : Exits

Answer: C

Question 5

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

What is preventing the customer from receiving emails at their new address?

Options :

A : The new email address is from an unsupported domain.

B : The email address has not been updated in All Subscribers.

C : The customer has not opted in again with the new address.

Answer: B

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