Question 1

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad

Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

Options :

A : Interaction Studio

B : Social Studio

C : Advertising Studio

D : Audience Studio

Answer: C

Question 2

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

Options :

A : One parent BU and two child BUs with their own Sender Authentication Packages.

B : One parent BU with three additional private domains.

C : One parent BU and one child BU

D : One parent BU and three child BUs with their own Sender Authentication Packages.

Answer: D

Question 3

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Options :

A : Use different subject lines and send 'win back' emails with exclusive offers.

B : Send inactive subscribers different messaging at a different frequency.

C : Increase volume of sending, trying new times and days of the week.

D : Remove subscribers who have not opened emails in three months.

Answer: B,D

Question 4

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.

Which model would meet the requirements?

Options :

A : Publication List with Lists

B : Publication List with Data Extensions

C : Exclusion List with Lists

D : Exclusion List with Data Extensions

Answer: B

Question 5

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to

email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by

the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

Options :

A : Datorama

B : Data Studio

C : MuleSoft Anypoint Platform

D : Data Connector

Answer: C

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