Question 1

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Options :

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system-s identifier as the contact key.

Answer: B,D

Question 2

A company collects subscriptions on its websites. It does the following:

* Compiles that subscription list in a database in the website content Management System (CMS).

* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

* Uses Marketing Cloud as the database of record.

* Sends up to five emails a week based on subscriber engagement with prior sends.

What automation sequence (excluding waits) should cover these requirements?

Options :

A : File Transfer > Import File > Measures > Send Email

B : File Transfer > Import File > SQL Query > Send Email

C : File Transfer > SQL Query > Measures > Send Email

D : File Transfer > Data Extract > Filters > Send Email

Answer: B

Question 3

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

Options :

A : Create and execute a SQL Query against the _Click data view.

B : Create and execute a Tracking Extract.

C : Create and execute a Subscriber Engagement report.

D : Create and execute a Data Filter on the_Click data view.

Answer: A

Question 4

NTO has scenario of a journey for 'post-purchasing communication': which re-entry setting is correct?

Options :

A : no reentry

B : reentry anytime

C : reentry only after exiting

D : reentry after time

Answer: B

Question 5

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.

Which model would meet the requirements?

Options :

A : Publication List with Lists

B : Publication List with Data Extensions

C : Exclusion List with Lists

D : Exclusion List with Data Extensions

Answer: B

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