Question 1

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 2

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

Options :

A : Create and execute a SQL Query against the _Click data view.

B : Create and execute a Tracking Extract.

C : Create and execute a Subscriber Engagement report.

D : Create and execute a Data Filter on the_Click data view.

Answer: A

Question 3

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Options :

A : Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B : The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C : Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D : The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer: A,B

Question 4

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

Options :

A : Journey Settings > No re-entry

B : Contact Evaluation > Evaluate all records

C : Contact Evaluation > Evaluate new records only

D : Journey Settings > Use email attribute from Contacts

Answer: C

Question 5

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

What skill set should the customer team have for this solution to be viable?

Options :

A : HTML

B : SSJS

C : AMPscript

D : SQL

Answer: B

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