Question 1

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Options :

A : Data Filter

B : Template Based emails

C : Suppression List

D : Automation Studio

E : Triggered Send

Answer: A,B,D

Question 2

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Options :

A : Import File > Data Extract > File Transfer > Import File

B : File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C : Import File > Query > Data Extract > File Transfer > Import File

D : File Transfer > Import File > Data Extract > File Transfer > Import File

Answer: B

Question 3

A customer has several values that need to be used in the body of an email send.

* The data would be stored in a reference data extension, related on SubscriberKey

* There may be one or more records for each subscriber

* The audience is generally over 1 million subscribers

* The content is time sensitive and should be sent as quickly as possible

* The customer is not using 'Catch and release' sending

* The reference data extension contains 25 columns

What method should be used

Options :

A : AMPScript a single LookupOrderRows function

B : Dynamic content via the Dynamic content wizard

C : Server side JavaScript a single LookupOrderedRows function

D : AMPScript a single lookup function

Answer: A

Question 4

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Options :

A : Supplemental data for an interaction in Journey Builder.

B : Database of record other than All Subscribers.

C : One-to- Many Relationship to the Contact Record.

D : Data for both Email and MobileConnect sends.

Answer: B

Question 5

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

Options :

A : A new Sender Authentication Package should be used for NTO.

B : A Private Domain should be applied to the parent business unit.

C : A Private Domain should be applied to the child business unit.

D : A Sender Authentication Package should be used for CloudKicks.

Answer: C

Confidently Practice Online with Free MKT201 Exam Cram

Buying Options: