Question 1

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:

* Customers who searched for an item on their website.

* Customers who abandoned a cart on their website.

* Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

Options :

A : Should customers exit the journey when the goal is met?

B : How are subscribers identified in your web analytics?

C : How many messages should be included in each journey?

D : How long after the behavior occurs will a subscriber need to enter a journey?

E : Should a single customer exist in multiple journeys at the same time?

Answer: A,B,D

Question 2

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the 'Confirmation sent' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

Options :

A : Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

B : Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

C : Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

D : Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer: B

Question 3

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

Options :

A : Journey Settings > No re-entry

B : Contact Evaluation > Evaluate all records

C : Contact Evaluation > Evaluate new records only

D : Journey Settings > Use email attribute from Contacts

Answer: C

Question 4

The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Options :

A : Correct syntax is used on any AMPscript in the email-s code.

B : Personalization strings map to attributes or data extension fields.

C : Grammar and spelling in the email text is correct.

D : Each content block specified in a dynamic content rule exists.

E : Words or phrases used may trigger spam filters.

Answer: A,B,D

Question 5

What are the similarities between Automation Studio and Journey Builder?

Options :

A : Have duration plus wait activity

B : Ability to define an email send

C : Fire an event from Automation Studio to Journey Builder

Answer: C

Confidently Practice Online with Free MKT201 Exam Cram

Buying Options: