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Question 1

How often does Marketing Cloud Account Engagement check for changes in Salesforce

Options :

A : 5 minutes

B : 1 hour

C : 2 minutes

D : 10 minutes

Answer: C

Question 2

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Options :

A : Form Report: Impressions

B : Lifecycle Report: New Prospects Created

C : Form Report: Conversions

D : Form Report: Submissions

Answer: B,C

Question 3

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options :

A : Page action

B : Custom redirect

C : Completion action

D : Automation rule

Answer: A

Question 4

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options :

A : Send an automated operational email to all prospects.

B : Send Engage emails to all prospect who are opted in.

C : Send a list email to all prospects who are opted in.

D : Send an operational email to all prospects.

Answer: D

Question 5

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

Options :

A :

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B : First-party tracking is domain-based while third-party tracking is campaign-based.

C :

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D : First-party tracking does not use cookies, while third-party tracking does.

Answer: C