Question 1

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Marketing Cloud Account Engagement?

Options :

A :

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

B :

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

C :

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

D :

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: B

Question 2

Which is true about Marketing Cloud Account Engagement API limits

Options :

A : No limits at all

B : All editions have 10 000 API limit

C : Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

D : Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Answer: C

Question 3

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options :

A :

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B :

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C :

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D :

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: A

Question 4

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Assign prospects to an existing user

B : Create new custom fields and populate field values

C : Permanently delete prospects

D : Undelete matching prospects from the Recycle Bin

Answer: A,D

Question 5

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

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