Question 1

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options :

A : Page action

B : Custom redirect

C : Completion action

D : Automation rule

Answer: A

Question 2

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Options :

A : Install the Salesforce AppExchange Package and verify the Salesforce connector

B :

Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C : Export all the data and assets from the existing tool

D : Salesforce Connector User has 'Read1 permission to the custom object

Answer: C

Question 3

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?

Options :

A : Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

B : Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C : Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

D : Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form-s Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND "Adjust score :: +10" to the Form

Answer: C

Question 4

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Filter existing prospect records to see which custom fields have the most data.

B : Review existing forms and landing pages to understand what data needs to be collected.

C : Ask their accounting team to review and select the five most helpful fields.

D : Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D

Question 5

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

Options :

A : Develop a new lens that includes only data from the fiscal year.

B : Use the 'fiscal year' filter on the Pipeline Dashboard.

C : Create a custom dataset using only data from the fiscal year.

D : Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

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