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Question 1

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions. How should this be implemented with Marketing Cloud Account Engagement?

Options :

A : Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

B : Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

C : Create a form handler and enable data kiosk entry mode.

D : Create a form handler to link to an existing form on the website.

Answer: C

Question 2

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options :

A : Page action

B : Custom redirect

C : Completion action

D : Automation rule

Answer: A

Question 3

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options :

A : Import all prospect data and create a suppression list.

B : Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C : Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D : Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Answer: D

Question 4

How often does Marketing Cloud Account Engagement check for changes in Salesforce

Options :

A : 5 minutes

B : 1 hour

C : 2 minutes

D : 10 minutes

Answer: C

Question 5

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B