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Question 1

When would a completion action on a custom redirect be triggered?

Options :

A : Completion actions will apply to visitors on the first time a custom redirect is clicked.

B : Completion actions for custom redirects will only apply to existing prospects.

C : Completion actions for custom redirects will only apply to prospects once they have been assigned.

D : Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

Answer: B

Question 2

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission. Which feature should they use?

Options :

A : Progressive Profiling

B : Always display even if previously completed

C : reCaptcha

D : Dependent Fields

Answer: A

Question 3

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened. What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answers

Options :

A : The Lifecycle Report filtered by timeframe

B : The prospect fields that were updated

C : The amount of time the prospect spent viewing the website

D : The lists that that prospect was added to or removed from

E : The data and time when a prospect was assigned

Answer: B,D,E

Question 4

How can you set a prospect's first touch campaign?

Options :

A : Using automation rules.

B : Using completion actions

C : None of the above

D : Using segmentation rules.

Answer: B

Question 5

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

Options :

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C