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Question 1

A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field. Which form field option should be enabled?

Options :

A : Maintain the initial value upon subsequent form submissions

B : Always display even if previously completed

C : Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D : Include "Not you?" link to allow visitors to reset the form

Answer: A

Question 2

What is the difference between a visitor and a prospect?

Options :

A : A prospect has an identified email address, while a visitor does not have an identified email address.

B :

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C :

A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form

D : A prospect has an assigned user, while a visitor does not have an assigned user.

Answer: A

Question 3

What could cause standard sync actions from occurring?

Options :

A : A large sync queue

B : Connector is not verified or has become unverified

C : Salesforce API limit has been reached

D : All of the above

Answer: D

Question 4

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options :

A : Unsubscribing from an email

B : Printing an email

C : Clicking a link in an email

D :

Opening an email

E :

Forwarding an email

Answer: A,C,D

Question 5

How could a visitor convert to a prospect?

Options :

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C