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Question 1

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Options :

A : Products purchased from a competitor.

B : Number of items per order.

C : Channel preference of customers.

D : Last purchase date

Answer: C,D

Question 2

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Options :

A : Tokenized Sending

B : Transparent Data Encryption

C : Key Management

D : Field level Encryption

Answer: A

Question 3

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

Options :

A : Selected SFTP folder

B : Original SFTP folder

C : Target Data Extension

D : Safehouse

Answer: A

Question 4

Which two statements are correct about Send Logging?

Choose 2 answers

Options :

A : Send Log data extensions are archived automatically based on retention settings.

B : AMPscript can be used to pull data from Send Logs for use within emails.

C : SQL Query Activities can reference Send Logs in combination with system data views.

D : A business unit can support up to three Send Logs.

Answer: B,C

Question 5

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

Options :

A : Purchase a new SAP for de-special.ntmarketing.com

B : Purchase a new private Domain for use in CloudPages

C : CloudPages must use the SAP domain

D : CloudPages must use pages.ntmarketing.com

Answer: B