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Question 1

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Options :

A : Tokenized Sending

B : Transparent Data Encryption

C : Key Management

D : Field level Encryption

Answer: A

Question 2

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

Options :

A : Each content area specified in a dynamic content rule exists.

B : Words or phrases used may trigger spam filters.

C : Grammar and spelling in the email text is correct.

D : Correct syntax is used on any AMPScript in the email-s code.

E : Personalization strings map to attributes or data extension fields

Answer: A,D

Question 3

NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?

Options :

A : Journey Templates

B : Deployment Manager

C : Journey Extracts

D : Copy activities

Answer: B

Question 4

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Options :

A : Products purchased from a competitor.

B : Number of items per order.

C : Channel preference of customers.

D : Last purchase date

Answer: C,D

Question 5

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

Options :

A : Image URLS are wrapped with the appropriate brand URL

B : The out-of-the-box profile center will display NTO branding

C : A different click domain can be used for each brand

D : A Dedicated IP is automatically warmed up

Answer: A