Question 1

Which two statements are correct about Send Logging?

Choose 2 answers

Options :

A : Send Log data extensions are archived automatically based on retention settings.

B : AMPscript can be used to pull data from Send Logs for use within emails.

C : SQL Query Activities can reference Send Logs in combination with system data views.

D : A business unit can support up to three Send Logs.

Answer: B,C

Question 2

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

Options :

A : Each content area specified in a dynamic content rule exists.

B : Words or phrases used may trigger spam filters.

C : Grammar and spelling in the email text is correct.

D : Correct syntax is used on any AMPScript in the email-s code.

E : Personalization strings map to attributes or data extension fields

Answer: A,D

Question 3

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

Options :

A : Image URLS are wrapped with the appropriate brand URL

B : The out-of-the-box profile center will display NTO branding

C : A different click domain can be used for each brand

D : A Dedicated IP is automatically warmed up

Answer: A

Question 4

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Options :

A : Products purchased from a competitor.

B : Number of items per order.

C : Channel preference of customers.

D : Last purchase date

Answer: C,D

Question 5

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

Options :

A : Selected SFTP folder

B : Original SFTP folder

C : Target Data Extension

D : Safehouse

Answer: A

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