Question 1

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to

email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by

the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

Options :

A : Datorama

B : Data Studio

C : MuleSoft Anypoint Platform

D : Data Connector

Answer: C

Question 2

What is a correct statement about a database of record? Choose 2 answers

Options :

A : A database of record is a centralized storage repository of data about objects or people.

B : A database of record is any database containing subscriber data.

C : A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

D : A database of record is a system in which a subscriber-s status is maintained

Answer: A,D

Question 3

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Options :

A : Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B : Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C : Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D : Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: A

Question 4

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'

the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

* Products: ProductId, SKU, Name, Description, Cost, Price

What two actions should be taken in Data Designer?

Options :

A : Create a one-to-one relationship between Orders and order_Details

B : Create a one-to-one relationship between the contact record and Order_Details

C : Create a one-to-one relationship between Order_Details and Products

D : Create a one-to-many relationship between Orders and Order_Details

Answer: B,C

Question 5

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Options :

A : Confirm that Reply Mail Management (RMM) is configured for the customer-s account.

B : Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C : Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D : Confirm that an email address was provided as the Routing Address for Remaining Replies.

E : Confirm that the subscriber-s request contained one of the standard terms that qualify for automatic unsubscribe.

Answer: A,B,D

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