Question 1

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad

Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

Options :

A : Interaction Studio

B : Social Studio

C : Advertising Studio

D : Audience Studio

Answer: C

Question 2

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.

What key issue should be addressed?

Choose 3 answers

Options :

A : How will Marketing Cloud and the database sync up?

B : Will new users have an 'Email ID'?

C : What will be used as Subscriber Key?

D : What publication lists will be used?

E : Will the company need a custom preference center?

Answer: A,B,C

Question 3

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 4

A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'

the data extension contains the following information:

* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal

* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount

* Products: ProductId, SKU, Name, Description, Cost, Price

What two actions should be taken in Data Designer?

Options :

A : Create a one-to-one relationship between Orders and order_Details

B : Create a one-to-one relationship between the contact record and Order_Details

C : Create a one-to-one relationship between Order_Details and Products

D : Create a one-to-many relationship between Orders and Order_Details

Answer: B,C

Question 5

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Options :

A : Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B : The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C : Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D : The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer: A,B

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