Question 1

Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing

channels.

Which two actions should the developer take to ensure the contacts relate across channels in

Marketing Cloud when working with the data model?

Choose 2 answers

Options :

A : store the numeric unique identifier value as a Text data type In data extensions.

B : Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

C : Use a unique identifier spec fie to each channel and automatically connect then-..

D : Create Attribute Groups linking the unique identifier to the Contact for each channel.

Answer: A,B

Question 2

A developer is building an integration with the Marketing Cloud API. Which configuration should be

used for the API integration component in the associated Installed Package?

Options :

A : Select the minimum required scope for the integration

B : Select all available options to enable package reuse for the future integrations

C : Select the 'Require Secret for Web Flor' option

D : Select the 'Admin-approved users are pre-authorized' option under Permitted Users.

Answer: A

Question 3

A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript

function could easily determine if a specific text string exist anywhere in the list?

Options :

A : Substring

B : BuildRowSetFromString

C : IndexOf

D : Length

Answer: B

Question 4

A developer wants to set a variable to use a field from a Sendable Data Extension.

Which two options could be used in an AMPscript block to set the variable as a 'First Name" field

from a Sendable Data Extension used to send the email? Choose 2 answers

Options :

A : SET @firstName = [First Name]

B : SET @firstName = %%First Name%%

C : SET @firstName = attributeValue (''First Name'')

D : SET @firstName = ''First Name'']

Answer: A,B

Question 5

A developer wants to create a data model in Contact Builder.

Which two applications will be able to use this newly-created data model for segmentation?

Choose 2 answers

Options :

A : Email Studio

B : Automation Studio

C : Journey Builder

D : Mobile Studio

Answer: A,B

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