Question 1

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data

Views. Which activities should the developer build to generate the data before transferring it to the

SFTP?

Options :

A : Query Activity > Tracking Extract

B : Data Views Extract > Filter Activity

C : Filter Activity > Data Extension Extract

D : Query Activity > Data Extension Extract

Answer: B

Question 2

Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

Options :

A : Subscribers

B : TriggeredSendDefinition

C : Attribute

D : Contact

Answer: B,D

Question 3

A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript

function could easily determine if a specific text string exist anywhere in the list?

Options :

A : Substring

B : BuildRowSetFromString

C : IndexOf

D : Length

Answer: B

Question 4

Northern Trails Outfitters (NTO) has a sendable data extension with 1,500,000 contact records they want to delete.

Which step is required before deleting the contacts?

Options :

A : Query the records into a new sendable data extension and delete it

B : Navigate to Contact Builder and delete the data extension

C : Divide the records in half and delete each resulting data extension

D : Navigate to Email Studio and delete the data extension

Answer: C

Question 5

Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing

channels.

Which two actions should the developer take to ensure the contacts relate across channels in

Marketing Cloud when working with the data model?

Choose 2 answers

Options :

A : store the numeric unique identifier value as a Text data type In data extensions.

B : Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

C : Use a unique identifier spec fie to each channel and automatically connect then-..

D : Create Attribute Groups linking the unique identifier to the Contact for each channel.

Answer: A,B

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