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Question 1

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

Options :

A : Add each Send Email activity to different steps in an automation.

B : Include a Verification activity between each step of an automation.

C : Add each Send Email activity to a single step in an automation.

Answer: C

Question 2

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Options :

A : Configure Eastern Content Tagging to automatically tag stock art.

B : Import a metadata tag index for the stock art so the images are searchable

C : Select categories and content type from the import dropdown when importing images.

Answer: A

Question 3

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

Options :

A : Email templates

B : Preference Management

C : Portfolio

D : Data Extensions

Answer: A

Question 4

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Options :

A : Path Optimizer

B : Scoring Split

C : Frequency Split

Answer: A

Question 5

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Options :

A : Sender Profile

B : Content information

C : Can-SPAM classification

D : Delivery Profile

Answer: A