Question 1

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

What should they use to ensure they have fresh data for these sends?

Options :

A : A nightly automation with a filter activity

B : A verification step In the send automation

C : An approval process for sending

Answer: A

Question 2

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

Options :

A : Personalization Strings

B : Delivery Profiles

C : AMPscript Lookup

D : Sender Profiles

Answer: B,C

Question 3

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

Options :

A : Include Hero_CTA1 In the filename for each Hero Image.

B : Add "Hero_CTAn to the Tracking Alias field for each link.

C : Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

D : Include "Hero_CTA" in the Link Tooltip field for each link.

Answer: A,B

Question 4

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

Options :

A : Place a Random Split before Path Optimizer for the pilot group.

B : Configure a holdback group to be targeted by the winner.

C : Select winning path three days after journey activation

Answer: B

Question 5

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers

Options :

A : Add background colors that match branding.

B : Style alt text for when images do not display automatically.

C : Use custom corporate font to match NTO brand.

D : Make the email completely image based.

Answer: B,D

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