Question 1

Table A is the first one e B the second

Data Stream A has the following properties:

Override Media Buy Hierarchies - Yes

It is considered as the Source of truth for Impressions

The mapping of dimensions for Data Stream A is as follows:

Media Buy Key is mapped to Media Buy Key

Media Buy Name is mapped to Media Buy Name

Data Stream B has the following properties:

Override Media Buy Hierarchies - No

The mapping of dimensions for Data Stream B is as follows:

Media Buy Name is mapped to Media Buy Name

Table A

2022-09-27-20-33-31-c69c2c8175dbb38f8558ca89f5c911a5

Table B

2022-09-27-20-33-31-8999fd07f93132f7f6de60870458da95

After creating a Parent-Child relationship between the two files as follows: Table B is set as a Child, with Data Updates Permission: Inherit Attributes and Hierarchy. What is the amount of clicks for “MBK A” ?

Options :

A : 10

B : We cannot know as it depends on which data stream runs first

C : v

D : N/A

Answer: D

Question 2

Your client provided the following sources: Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client’s requirement and enable the desired view?

Options :

A :

Custom Classification: 1 Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name. Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer Source 3: ‘Product will be mapped to Custom Classification key. Came

B :

Overarching Entities: Source 1: custom classification key will be populated with the extraction of the Media Buy Name. Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name. Source 3: ‘Product’ will be mapped to Product field.

C :

Parent Child: All sources will be uploaded to the same data stream type - Ads. The setup is the following: Source 1: Media Buy Key —- Media Buy Key, extracted product value — Media Buy Attribute. Source 2: Product — Media Buy Key, Product Group —- Media Buy Attribute. Source 3: Product — Media Buy Key.

D :

Harmonization Center: Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension

Answer: A,D

Question 3

Actualized Cost takes into consideration the IO’s capped cost and Recalculated Cost, and represents the minimum out of the two.

Options :

A : True

B : False

Answer: A

Question 4

Which of the following statements is incorrect?

Options :

A : When using Custom Classification and/or Parent-Child the values are stored in the database, which is an advantage from a performance perspective

B :

Data Fusion is considered a scalable solution. If Data Fusion is set between field A and field B, future data streams containing values of field A will be automatically linked with field B, without any further action

C : In use-cases with many data streams, Custom Classification is considered a scalable solution. This is because if the logic of the Custom Classification Key changes, you only need to update it in one data stream and the key in the rest of the data streams will automatically be updated and follow this new logic

D : Calculated Dimension final values and Data Fusion queries are both calculated on the fly which can have an impact on performance when high volume of data is involved

Answer: C

Question 5

Which is not a necessary requirement to gather or confirm during Discovery?

Options :

A : QA page validation

B : Data source list

C : Mockup sign off

D : Calculation Logic for KPIs

Answer: A

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