Question 1

In digital ad sales, what are two ways advertisiments are priced?

Options :

A : cost per mille (CPM)

B : marketing cost

C : cost per click (CPC)

D : prepaid expense (PE)

Answer: A,C

Question 2

When a media plan is submitted to the ad servers , there is an error related to missing creative or a [...] related to a change in the program schedule. How can thi serror or notification be made visible on media cloud?

Options :

A : through campagn analytics report

B : through real-time integration to ad server

C : through einstein for ad server

D : through data present on media cloud’

Answer: B

Question 3

Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?

Options :

A :

set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy

B :

set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager’s can see the records owned by users below them in the role hierarchy.

C :

set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

D :

set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy

Answer: D

Question 4

Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?

Options :

A : IDX workbench

B : a version control system

C : visual studio code

D : a messagin program

Answer: B

Question 5

Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

Options :

A : planned revenue and actuals from media cloud

B : planned revenue from media cloud and actuals from Ad server

C : planned revenue and actuals from Ad server

D : planned revenue from Ad server and actuals from Media Cloud

Answer: B,D

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