Question 1

Choose the correct answer:

What is key to a consistent, proactive marketing strategy?

Options :

A : It is a philosophy that dedicates the resources of the firm to ensuring that the needs, wants, and demands

of the customers are the focus of the firm.

B : It is a method that sets standards, obtains measurements of sales results related to the standards, and

takes corrective actions when these are not achieved.

C : It is an aggregate approach to measure and deploy a set of marketing metrics that sales managers use to

review for compliance with top-level sales objectives.

D : It is a measure of marketing success factors and key performance indicators to monitor customer

behavior and improve sales and product development focus when these are not achieved.

Answer: A

Question 2

In Business Process Management: The Third Wave, Smith and Fingar partition human-system interaction into

which four categories?

Options :

A : Work allocations, participant monitoring, system messaging, and task queuing

B : Performance metrics, performance reviews, work throughput, and productivity

C : Activity transitions, message events, event gateways, and process participants

D : Workflow, automation or work allocation, task management, and form-based data entry

Answer: D

Question 3

Choose the correct answer:

Traditional (or functional) work management suffers from what?

Options :

A : Clear definition of roles and responsibilities

B : Functional excellence

C : Bad vision and mission

D : Lack of end-to-end focus

Answer: D

Question 4

Choose the correct answer:

In which order are activities C and D in this diagram executed?

Options :

A : C is executed first and D second.

B : D is executed first and C second.

C : C and D are executed in parallel.

D : C and D are executed in an undefined order.

Answer: D

Question 5

Choose the correct answer:

Which business function is generally considered a support function?

Options :

A : Marketing

B : Accounting

C : Human resources

D : Research and development

Answer: C

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