Question 1

Which of the following is a feature of using an Internet marketing channel?

Options :

A : It reduces a company-s ability to personalize products.

B : It limits a firm-s market presence.

C : It removes the need for other channels of distribution.

D : It reduces the need to spend money on marketing.

E : It enables companies to offer individualized offerings.

Answer: E

Question 2

One of the advantages that price skimming offers over penetration pricing is that:

Options :

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

Question 3

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

Options :

A : 10%

B : 20%

C : 30%

D : 40%

E : 50%

Answer: B

Question 4

Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The R&D team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

Options :

A : alpha testing

B : beta testing

C : market testing

D : concept testing

E : idea generation

Answer: A

Question 5

A group of firms that make and deliver a given set of goods and services is known as a _____.

Options :

A : market segment

B : line extension

C : focus group

D : supply chain

E : marketing mix

Answer: D

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