Question 1

QuickFix Inc., a clothing supplier, sends an advanced shipping notice document to Western Stores. Which of the following information is most likely to be conveyed by this document?

Options :

A : Details regarding transfer of ownership and so forth

B : Information relating to the previous owners

C : Details related to size and quantity of shipment

D : Details related to price of the shipment

E : Details related to the warehousing of the shipment

Answer: C

Question 2

Which of the following is a source of quantitative research?

Options :

A : In-depth interviews

B : Social media sites

C : Scanner data

D : Projective techniques

E : Focus groups

Answer: C

Question 3

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Options :

A : contribute to charities and other social causes.

B : avoid using coercion with all stakeholders.

C : avoid knowing participation in conflicts of interest.

D :

listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E : disclose list prices and terms of financing as well as available price deals and adjustments.

Answer: B

Question 4

Which of the following is a feature of using an Internet marketing channel?

Options :

A : It reduces a company-s ability to personalize products.

B : It limits a firm-s market presence.

C : It removes the need for other channels of distribution.

D : It reduces the need to spend money on marketing.

E : It enables companies to offer individualized offerings.

Answer: E

Question 5

Which of the following best describes a lagged effect?

Options :

A : It is a delayed response to a marketing communication campaign exhibited by customers.

B :

It occurs when consumers mention a specific brand name first when they are asked about a product or service.

C : It occurs when consumers indicate they know the brand when the name is presented to them.

D :

It refers to a potential customer’s inability to recognize or recall that a brand name belongs to a certain product category

E :

It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer: A

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