Question 1

_____ pertains to a customer’s perception of the benefits he or she received compared with the costs.

Options :

A : Distributive fairness

B : Procedural fairness

C : Qualitative fairness

D : Extent of responsiveness

E : Extent of reliability

Answer: A

Question 2

In which of the following cases is a company changing its business strategy in response to a strength identified in a SWOT analysis?

Options :

A :

When it realized that its products were inferior in quality to competitors' products, KPR Inc. instituted a revamp of its production processes.

B :

YellowBerry Inc. identified market demand for powdered energy drinks, and began producing powdered drinks to cater to this demand

C :

When a survey revealed that customers thought its products were safe and durable, Masada Motors began stressing that aspect in its advertisements.

D :

Chocobella Inc. introduced a line of unsweetened chocolates when a competitor-s unsweetened chocolate saw increasing demand.

E :

When new competitors entered its market, Widdershins Inc. had to increase its advertising and marketing efforts to maintain its market share.

Answer: C

Question 3

_____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.

Options :

A : Category specialists

B : Specialty stores

C : Extreme value retailers

D : Supermarkets

E : Department stores

Answer: C

Question 4

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

Options :

A : premiums

B : samplings

C : coupons

D : deals

E : sweepstakes

Answer: D

Question 5

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____

Options :

A : cohorts

B : Generation Xers.

C : baby boomers

D : Generation Yers

E : Generation Zers

Answer: C

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