Question 1

What does it mean to build a trust-based, first-party data asset?

Options :

A :

To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

B :

To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

C : To ensure opt-in consents are collected for all email marketing as required by law

D : To obtain competitive data from reliable sources through interviews, surveys, and polls

Answer: A

Question 2

A consultant needs to update a field in CRM as soon as a record gets updated in the DMO. Which feature should the consultant use?

Options :

A : Data share target

B : Data actions

C : Rapid segments

D : Streaming data transform

Answer: B

Question 3

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Options :

A : Create new segments using nested segments.

B : Create a High Investment Balance calculated insight.

C : Package High Investment Balance Customers in a data kit.

D : Create new segments by cloning High Investment Balance Customers.

Answer: A

Question 4

Which consideration related to the way Data Cloud ingests CRM data is true?

Options :

A : CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

B : The CRM Connector-s synchronization times can be customized to up to 15-minute intervals.

C : Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D : The CRM Connector allows standard fields to stream into Data Cloud in real time.

Answer: D

Question 5

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?

Options :

A : Clone the data source object.

B : Use batch transforms to create a second data lake object.

C : Create a junction object in Salesforce CRM and modify the ingestion strategy.

D : Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Answer: B

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