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Question 1

In the Balanced Scorecard strategy map, which of the following themes is focused on the firm's products and services, more so than the other themes?

Options :

A : Increase Customer Value

B : Build the Franchise

C : Be a Good Corporate Citizen

D : Achieve Operational Excellence

Answer: A

Question 2

The entrance into the transportation industry of ride-sharing services (UBER, LYFT, etc ...) is an example of

Options :

A : Successful market segmentation.

B : A disruptive innovation.

C : A winning brand strategy.

D : An expensive product strategy.

Answer: B

Question 3

Which of the following is NOT characteristic of key stakeholders?

Options :

A : Stakeholders are uninterested in strategic plans

B : Stakeholders can have an impact on the strategic plan

C : Some stakeholders are more critical to change efforts than others

D : Stakeholders are rightfully interested in the outcome of any change management process

Answer: A

Question 4

According to the Boston Consulting Group (BCG) and other subject matter experts, when it comes to the development of a "Business Model" for an organization, the process normally involves focusing on two elements:

Options :

A : (1) the organization's mission; and, (2) the organization's current vision.

B : (1) an environmental scan; and, (2) a SWOT cross-impact analysis.

C : (1) the value proposition; and, (2) the operating model.

D : (1) the relationship between stakeholder groups; and, (2) the persona analysis and design.

Answer: C

Question 5

An organization's business model is likely to be more successful if it

Options :

A : generates sufficient revenue to sustain itself.

B : matches past industry trends.

C : aligns with the organization's purpose or mission.

D : focuses primarily on generating profits.

Answer: C